HubSpot
CRM, marketing and sales in one platform, with a free tier that actually works.
About
Runs CRM, marketing, sales and service from one tool. The free CRM tier gives you unlimited users and contact management, so a small team can start go-to-market without paying.
Pros
- Free CRM tier with unlimited users and contact management
- CRM, marketing, sales, service and CMS in one platform
- Large ecosystem, integrations and learning resources
Cons
- Professional and Enterprise costs climb fast with seat minimums and onboarding fees
- Marketing Hub bills by contact tier - the price jumps as your lists grow
What it solves
A small team wants to run go-to-market - CRM, marketing, sales, service - without stitching together separate tools.
When not to use it
Skip the paid tiers if you just need a contact list - the free CRM covers it and the paid plans are overkill.
