Attio
A CRM you shape around your own data model.
About
A CRM built around a flexible data model - custom objects and records that match how your business tracks relationships and deals. Fast, modern interface with automation and reporting built in.
Pros
- Customizable data model with custom objects and flexible records
- Fast, modern interface with automation and reporting
- Free tier and quick setup for small teams
Cons
- Paid plans bill annually - no real monthly option
- Fewer native integrations and less mature than legacy CRMs for large sales teams
What it solves
Off-the-shelf CRMs force your data into their schema. You want one that bends to how you actually track deals and relationships.
When not to use it
Skip it if you need an established heavy sales CRM with deep integrations, or monthly billing.
