The Mom Test
by Rob Fitzpatrick · 2013
Customer interviews that don't lie to you.
About
Rob Fitzpatrick's rules for customer conversations that avoid false positives. Short and practical.
Official summary
A set of simple rules for customer interviews: talk about their life instead of your idea, ask about specifics in the past instead of generics about the future, and talk less - so you extract honest signal instead of polite encouragement.
Why it’s an important read
Bad customer research kills more startups than bad products. This is the fastest way to run interviews that give you honest signal.
