Quit

A former poker champion on the underrated skill of quitting.

Duke argues that knowing when to walk away is as important as grit. Using decision science and poker, she shows how sunk-cost, identity and optimism keep us in losing situations, and offers tools (kill criteria, pre-mortems) for quitting on time.

Founders are told to never give up. This is the essential counterweight: how to kill projects and pivots before they sink you.