Crossing the Chasm
by Geoffrey Moore · 1991
Cross the gap from early adopters to the mainstream.
About
Moore's go-to-market classic on the gap between visionary early adopters and pragmatic mainstream buyers - and how to cross it.
Official summary
Geoffrey Moore argues that disruptive products stall in a 'chasm' between early adopters and the early majority. He lays out the Technology Adoption Life Cycle and a strategy to cross it: target a single niche beachhead, build the whole product, and use it to topple adjacent segments.
Why it’s an important read
It reframes go-to-market from 'sell to everyone' to 'win one beachhead first.' The most useful model for taking a new product to market.
